As Google updates, many people could say that Keyword domains are no longer as helpful as they once were. For me I think that keyword domains are still very valuable. As you can see that keyword domains offer advantages as:
- The presence of the keyword phrase in the domain was itself a ranking factor. (Keyword domains rank on average 11% higher than brandable domains. As a test from canirank.com/blog/keyword-domains/)
- The presence of the keyword phrase in the domain encouraged other webmasters to include
- The keyword phrase in the anchor text when linking to the site.
- Increasing click-through rates on ads and SERP listings.
CONCLUSIONS: Despite Google’s EMD update and other changes, keyword domains still do provide significant advantages to SEO campaigns.